How to understand Google analytics?

How to understand Google Analytics? How to measure the SEO of his site on google? Why use Google Analytics? Or, how to use google analytics? Here are the questions we answer in this article.

As a reminder paid search is often a subset of a digital marketing strategy , which is necessary for a more global use. The paid search strategy is often compared and complementary to the referencing of its site on google.

Why use google analytics?

The analysis of indicators or KPIs (Key Performance Indicator) is certainly the most important element of the digital marketing strategy and the SEM (Search Engine Marketing), because it allows to calculate ROI (Return On Investment), of improve the performance of its strategy. All experts agree that this is the key to the success of your business.

It is important to master the data collection, otherwise it would not be possible to analyze properly, to know its ROI of its communication strategy and or its marketing strategy. From a good collection, it will be possible to establish relationships between the amounts invested and the number of prospects and orders obtained.

The definition given by wikipedia: "The measurement of the audience of a Web site (also called Web analytics) makes it possible to quantify the frequentation of a site according to indicators such as the number of unique visitors, the page views, visits, average length of visits etc. It includes the measurement, collection, analysis and presentation of data from the Internet used to understand and optimize the use of the Web. "

In other words, it is a quantitative and qualitative measure of the data of a site and its competitors in order to permanently correct the user experience.

Some web analytics tools:

Google analytics is not the only solution of web analytics but it is the most used solution. The other best-known solutions are Adobe, AT Internet, Piwik, OpenWebAnalytics, Yandex, etc.

Google Analytics legal notice

It is important to note that with regard to legislation, the use of Google Analytics is tolerated in France. It is necessary to write a page on the confidentiality of the data, and to inform the Net surfer by means of a message. Google Analytics does not collect information that identifies an individual. If you violate this point, you will face two problems, first you will violate European law and second you will be unable to erase the data collected, because Google does not rectify this data.

Create a Google Analytics dashboard

In order to save time in the processing and analysis of collected data, it is possible to customize the Dashboards, Shortcuts and Alerts.

The dashboards

Dashboards is a space dedicated to customizing reports. It is possible to add up to 20 dashboards for each profile.

In the left column, go to the Personalization menu and click Dashboards, then click Create.

You have the option to build your dashboard from a blank canvas, or a default dashboard. It is also possible to import dashboards from the gallery.

Choose the type of dashboard you want, give it a name and click Create Dashboard.

If you choose the default dashboard, or if you import from the gallery, this will help you to understand the concepts of manipulation and customization of the dashboard. But these tables will not be very suitable for your website. Your dashboard should consist of important information for analyzing your strategy.

The customization of dashboards is done using Widgets. For Google Analytics, Widgets are report snippets. They display parts of information. To add a Widget, we can choose to display the information under several types:

Statistics: it is information in relation to a statistical value. We have the option to add a filter to this data and a link if we want to link it to a more detailed report.

Chronology: the information is represented here as a graph. It is possible to make a comparison between two statistics.

Geo Map: this Widget makes it possible to integrate a geographical map of the visitors.

Table: here the information is displayed as a table. It's interesting because we can display data according to several criteria (Top 10, Bounce Rate, etc.)

Diagram: with this Widget the information is in the form of a graph of type sector.

Bars: The Barres display is used to complete the graphical representations.

Real Time: These Widgets give you real time information. As a result, all graphical representations are not available. For more detail and get SEO services please click here: SEO Services in Lahore