Google Tools For your SEO

How to understand Google Analytics? How to measure the SEO of his site on google? Why use Google Analytics? Or, how to use google analytics? Here are the questions we answer in this article. As a reminder paid search is often a subset of a digital marketing strategy , which is necessary for a more global use. The paid search strategy is often compared and complementary to the referencing of its site on google. Why use google analytics? The analysis of indicators or KPIs (Key Performance Indicator) is certainly the most important element of the digital marketing strategy and the SEM (Search Engine Marketing), because it allows to calculate ROI (Return On Investment), of improve the performance of its strategy. All experts agree that this is the key to the success of your business. It is important to master the data collection, otherwise it would not be possible to analyze properly, to know its ROI of its communication strategy and or its marketing strategy. From a good c...

Google Analytics is a free analysis solution to measure the audience, the number of clicks, the origin of users, and the navigation of visitors to the site. It is also possible to define conversion objectives. Number of sales The number of completed forms The number of document downloads The number of clicks on a button or link Playing a video The number of lead via an affiliate You will be able to detect and be warned of malfunctions (dead links, loss of traffic, etc.). Google Analytics is a quantitative and non-qualitative tool. Indeed, the tool does not tell you why users came and if they found the information about their needs. You will be able to analyze their behavior, measure the returns of the actions undertaken and make useful interpretations. Google analytics, what to measure? Google Analytics contains many indicator possibilities that will help you optimize your marketing strategy. How to use google analytics Combinations of indicator...

How to reference your site on Google How to reference his site on google? How to reference your site? How to advertise your site on google? Steps to reference your site. But what is SEO in Google? Natural referencing or SEO in English (Search Engine Optimization) is one of the components of digital marketing. It is the set of techniques that can refer to its site on search engines (enter in their databases) and index it as high as possible in the search results. Make sure that on a given request, the page of its site dealing with the subject is proposed first. The stakes are high since the first site proposed collects by itself not far from 32% of visits; the second proposed site collects 15%, then 11%, etc. Depending on the number of requests it can represent thousands of visits to the site! You will see that SEO is one of the components of a digital marketing strategy. Referencing your site from ON-SITE elements Referencing one's site on Google necessarily involves ...

Adwords is Google's advertising system. It can attract new customers and make your business known on the internet. Google adwords can also display banner ads or videos on partner sites and applications. The display of ads is determined by the targeting methods (keywords, or browsing behavior of the user, remarketing). The advertising format at Google is the famous classic text format that made the success of this advertising model. How to create an advertisement on Google? The creation of an advertisement (advertising on Google), is done in 4 steps: 1. Create an account on Google Adwords, the platform for creating and managing ads for Google. 2. Create a campaign (which groups the ads) 3. Create an ad (keywords, targeting, bids, etc.) 4. Manage the status of the ad (eligible, on standby, active, etc.) Create a google adwords account You have to create a google account, once the account is created; you have to go to Google Adwords. Google then offers to create ...

How to do paid search on Google? How to set your goals in your Google advertising campaign? How to choose the keywords of your Google ads? How to control the budget of ads? But before doing a comparison between SEO and paid search on Google. Comparison paid traffic and free traffic We are talking about paid search on Google. SEA (Search Engine Advertising) is advertising applied to search engines. One of the goals is the traffic on the site, a better visibility, and also allows constituting a community. In the article dealing with the digital marketing strategy, we take again the levers of marketing advised for a powerful use. Paid traffic comes from platforms like Google, Facebook or others. This consists of reserving media spaces by paying the network each time he brings you a customer. The major disadvantage is that when you stop paying, the traffic stops. The interest we see is that the paid strategy can be a springboard to reach the critical size needed for natural t...