How to use and understand Google analytics


Google Analytics is a free analysis solution to measure the audience, the number of clicks, the origin of users, and the navigation of visitors to the site. It is also possible to define conversion objectives.
  • Number of sales
  • The number of completed forms
  • The number of document downloads
  • The number of clicks on a button or link
  • Playing a video
  • The number of lead via an affiliate

You will be able to detect and be warned of malfunctions (dead links, loss of traffic, etc.).
Google Analytics is a quantitative and non-qualitative tool. Indeed, the tool does not tell you why users came and if they found the information about their needs.
You will be able to analyze their behavior, measure the returns of the actions undertaken and make useful interpretations.
Google analytics, what to measure?
Google Analytics contains many indicator possibilities that will help you optimize your marketing strategy.
How to use google analytics
Combinations of indicators
The combination of the different indicators can be used to evaluate the achievement of the objectives set in the marketing strategy. We can for example evaluate the notoriety of your campaigns: measured audience of new users
Number of conversions: Set up Google Analytics to count conversions
The conversion rate: number of conversions / number of visitors
The relevance of the content and the user experience can be evaluated according to several Google Analytics indicators:
  • The bounce rate,
  • The number of page views / visit
  • Time spent / page
  • Average length / visit
  • The measure of loyalty (this is to evaluate if we managed to get visitors back)
  • The rate of known visitors

Internet behavior
Bounce rate: try to understand the reasons and correct
Average time coupled with the Bounce Rate:
Time is low and the rate is high: the visitor was wrong -> work the relevance of the keywords
Time is low and Rate is low: the visitor looks for an information on the site and can not find it -> improve the visibility of the keywords inside the pages
Time is high and Rate high: the visitor takes the time, but is not encouraged to continue on the site -> work highlighting other content and credibility of the site
Time High and Low: The visitor appreciates the content and the site as a whole.
Outputs: This study makes it possible to refine the study of the Bounce Rate: this measure indicates the rate of the outputs on a given page.
If the Bounce Rate is high and the exit rate is also a landing page and visitors leave the site: the page is not the one sought, is prohibitive or barely displayed (in general the time spent is low)
The bounce rate is high and the exit rate is low, it is a landing page and also accessible from other pages of the site: this page encourages continuing the surfing on the site (the average time is the one corresponding to the reading of the content).
SEO Services in Lahore



Comments

Post a Comment

Popular posts from this blog

How to understand Google analytics?

Image
How to understand Google Analytics? How to measure the SEO of his site on google? Why use Google Analytics? Or, how to use google analytics? Here are the questions we answer in this article. As a reminder paid search is often a subset of a digital marketing strategy , which is necessary for a more global use. The paid search strategy is often compared and complementary to the referencing of its site on google. Why use google analytics? The analysis of indicators or KPIs (Key Performance Indicator) is certainly the most important element of the digital marketing strategy and the SEM (Search Engine Marketing), because it allows to calculate ROI (Return On Investment), of improve the performance of its strategy. All experts agree that this is the key to the success of your business. It is important to master the data collection, otherwise it would not be possible to analyze properly, to know its ROI of its communication strategy and or its marketing strategy. From a good c...
Read more

How Google Adwords Ads Work

Image
Adwords is Google's advertising system. It can attract new customers and make your business known on the internet. Google adwords can also display banner ads or videos on partner sites and applications. The display of ads is determined by the targeting methods (keywords, or browsing behavior of the user, remarketing). The advertising format at Google is the famous classic text format that made the success of this advertising model. How to create an advertisement on Google? The creation of an advertisement (advertising on Google), is done in 4 steps: 1. Create an account on Google Adwords, the platform for creating and managing ads for Google. 2. Create a campaign (which groups the ads) 3. Create an ad (keywords, targeting, bids, etc.) 4. Manage the status of the ad (eligible, on standby, active, etc.) Create a google adwords account You have to create a google account, once the account is created; you have to go to Google Adwords. Google then offers to create ...
Read more

Steps to reference your on google

Image
How to reference your site on Google How to reference his site on google? How to reference your site? How to advertise your site on google? Steps to reference your site. But what is SEO in Google? Natural referencing or SEO in English (Search Engine Optimization) is one of the components of digital marketing. It is the set of techniques that can refer to its site on search engines (enter in their databases) and index it as high as possible in the search results. Make sure that on a given request, the page of its site dealing with the subject is proposed first. The stakes are high since the first site proposed collects by itself not far from 32% of visits; the second proposed site collects 15%, then 11%, etc. Depending on the number of requests it can represent thousands of visits to the site! You will see that SEO is one of the components of a digital marketing strategy. Referencing your site from ON-SITE elements Referencing one's site on Google necessarily involves ...
Read more